What Are SERP Features in Google

Categories: IT - Information Technology, SEO - Search Engine Optimization, SERP - Search Engine Results Page

What Are SERP Features in Google ?

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Featured Images – SERP Features in Google

SERP features are unique results on Google’s search engine results pages (SERPs) outside of traditional organic listings, including elements like Rich Snippets, review stars, featured snippets, the People Also Ask component, and knowledge panels.

SERP features are designed to provide more relevant and useful information to users to enhance their search experience.

Here’s an exhaustive list of SERP features you may see on Google:

Let’s take a look at each kind below.

Featured Snippets

Featured Snippets can be displayed above the regular organic results. Sometimes this is referred to as “position zero” in the rankings.

In the Featured Snippet, Google highlights a portion of text or video from a website to provide a concise, direct answer to the user’s question.

Featured Snippets always link to the domain the information is being pulled from. But unlike regular organic search results, the link comes after the majority of the text.

This SERP feature is typical for queries about personalities, events, scientific facts, sports, conversions, calculations, color picking, etc.

Sometimes featured snippets may pop up in the form of a widget — for example, if your search query says “weather” or “convert inches into centimeters.”

Knowledge Panel

Google uses a knowledge panel to provide a quick overview of people, places, or things and often includes significant dates, a brief overview of the topic, and some images. The panel appears at the top right corner of SERPs in desktop results and at the top in mobile devices.

The Knowledge Graph powers the knowledge panel, Google’s database that gathers general factual information from sources such as the CIA World Factbook, Wikipedia, and millions of searches performed every day.

Image Pack

Image Packs appear when Google thinks that visual content will serve a more comprehensive results page.

Image results may appear as a row or block of related images among organic results. Clicking on a result will take you to the “Images” search tab, and only from there can you get to the website hosting the image. Learning more about image search optimization can help you get the most out of image search results.

Pro tip: Using structured data markup can help Google understand your images and display them appropriately.

Sitelinks

Sitelinks are special links that Google features underneath the website result.

Google displays these links to help people quickly navigate to a particular part of a website. Usually, it appears for websites when Google easily understands the navigation system.

For example, if someone searches for a bank, the sitelinks under the bank’s main URL might offer shortcuts to pages like the “online banking portal,” “find bank locations,” or “contact us.”

In addition to the extra links, your website can get a Sitelinks Search Box. You can power it by your website’s internal search engine if you implement the structured data correctly.

At the bottom of the SERPs, Google also provides users with a “related searches” portion, prompting other search queries related to their initial search.

Google offers these related searches, some of which you may not have considered, so you can find the answer you seek.

Shopping Results

If Google detects a buyer’s intent, it will display a carousel of products available for purchase in shopping ads from various ecommerce sites.

This allows people to quickly browse products across multiple ecommerce websites without searching for additional queries on the SERPs.

Reviews

Review snippets complement typical search results with a yellow star rating and sometimes an image. Seeing a rating out of five stars is a universal symbol to communicate value to all kinds of searchers.

Studies have shown that search results with reviews can yield a higher average CTR.

You may get this feature if users can review your content and the page has the proper schema markup.

Google will check the credibility of the reviews and whether or not reviews are deemed “self-serving” or appropriate for the web page.

Local Pack

A Local Pack shows up in SERPs when a query includes local service, local intent, or includes a geographical name like “coffee shop near me” or “best pizza near in [insert city here].” These results include businesses close to your current location.

The Local Pack is positioned at the top of a SERP under the AdWords results, although occasionally, it may slide below the organic links.

A Local Pack usually consists of:

A map with locations and pins
A five-star rating scale for each location
Three search results (some of which can be ads)

Clicking on an icon of a business will provide you with the Google Business Profile listing, which holds more detailed information about the business, including:

Working hours
Phone numbers
Pictures
Q&A
Popular times
Reviews

60% of smartphone users have contacted a business directly using the search results (e.g., the “click to call” option). Also, a large volume of voice search queries consists of “near me” questions, adding to the popularity of this feature as voice search grows more common.

This makes a Local Pack a vital marketing tool for attracting customers. We recommend learning both top-level tips on improving your local SEO presence and how to use Google Business Profile (GBP, formerly known as Google My Business).

Much of the Local Pack’s search results data are taken from GBP. Having complete control of your GBP profile will let you observe and manage this data.

It’s also important to note that rankings in the Local Pack are determined by a different algorithm than standard rankings in organic search. Local Pack SEO, therefore, requires a different approach.

Along with standard SEO tactics like mobile-friendliness, page speed optimization, and UX, you should focus on creating and optimizing your Google Business Profile account, as well as getting into local listings.

You can learn more about the Local Pack algorithm and how to improve local rankings from Google’s official guide.

Video

A video SERP feature related to a search query appears on a SERP among organic results.

This SERP feature may link to a video hosting platform like YouTube, Vimeo, or a webpage with embedded video.

Тwitter

In 2015, Google partnered with Twitter to index tweets in SERPs.

Twitter search results usually favor the most recent and trending tweets related to a query. They can appear anywhere on the SERP but usually appear after a few organic results. The Twitter results can display tweets from both verified and unverified accounts.

FAQs

The FAQ drop-down lists show up under organic results for queries that ask questions or include “FAQs” directly.

For your page’s result to include this feature, you’ll need to mark up your content with FAQ schema.

Google Flights Pack

The Google Flights pack compiles information about flights offered from across the internet and presents them in a table of options. You can filter and sort through directly on SERPs for any flight-related queries.

Both organic and paid listings from flight companies are eligible to show in this pack.

Hotel Pack

The Hotel Pack displays hotel listings directly on SERPs in a map pack similar to the Local Pack. This pack, however, features hotels only, and hotels and advertisers pay for the placements through Google Hotel Ads.

Job Listings

Google lists a table of job postings aggregated from career websites such as Glassdoor, Indeed, LinkedIn, and company websites with available listings.

You can get the listings from your site into this special block by using the JobPosting schema markup .

How to Tell If Your Site Has SERP Features

Now that you understand SERPs and the many SERP features that can populate the first page, you might be wondering how to find out if your pages show up in any of these features.

We have just the tool for this!

With the Position Tracking Tool, you get an overview of whether or not pages on your website are displaying as SERP features.

To do this, navigate to the Position Tracking tool in the left sidebar.

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Choose your project. This action will take you to your project’s Position Tracking dashboard, where you can select the “Overview” tab.

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Scroll down past the graph, and you will find the list of keywords, their intent category, SERP features, their current position in SERPs, and their online visibility percentage.

By clicking on the number under the SF column you can see how many SERP features appear for a certain keyword. Then, click a category to sort by that SERP feature.

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To view your SERP feature live, click on the view SERP icon.

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After you click the icon, a new tab in your browser will open to show you the live SERP and the feature you are showing up for.

How to Tell if Your Competitors’ Sites Have SERP Features

If you are looking to see if your competitors are showing up for SERP features, the best course is to utilize the Organic Research tool.

To use the Organic Research tool, Select “Organic Research” in the left sidebar of the platform.

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Next, type your competitor’s URL into the search bar and click the green “Search” button.

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Once you search the URL, you’ll see a dashboard that will give you various website data and metrics.

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If you scroll further down the page, you will land on a graph that shows the trend of your competitor’s SERP feature rankings.

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There’s also a panel below that shows all the SERP features your competitor is ranking for as well as their missed opportunities..

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In the Positions report, you can see how much traffic they’re likely getting from each SERP feature they rank for, hopefully giving you enough data to make your next move

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Final Thoughts

Creating a well-optimized site that encourages clicks and engagement is essential for the success of a website and the business.

Having the right tools to analyze SERPs and their features can help your site attract your target audience’s attention and improve your digital marketing in all aspects.

Semrush makes understanding how and where your website is positioned in SERPs much easier thanks to our Position Tracking and Organic Research tools and 50 other valuable and easy-to-use tools for professional marketers.

Now that you have this knowledge, you can kickstart your website improvements, start ranking better, and meet your SEO goals in unimaginable ways!

To learn more about this SERP feature and others, read our SERP Features Guide.

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Realize the full potential of your website. Optimization aims to position you at the top of searches for keywords and phrases related to your business that people are searching for.

We and our SEO specialists from IUSTITIA.BG create unique SEO services that improve the online visibility and growth of your business. With the professionalism of our team and our innovative approaches, we provide comprehensive strategies including on-page optimization, quality link building and constant monitoring of search engine rankings. We not only increase your online presence, but also create lasting results for your success. Petar Nizamov. You can see also the websites and webstores we made.

Posted by Petar Nizamov on October 29, 2023

Tags: Google ranking, Google SEO, SEO optimization, SERP

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What is Find Results On SERP Features in Google

Categories: IT - Information Technology, SEO - Search Engine Optimization, SERP - Search Engine Results Page

Find Results On – SERP Features in Google – SERP Features: Find Results On

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The find results on feature shows directory results above the map pack.

What Are SERP Features in Google

Here’s what a find results on feature looks like on desktop results:

What Is Find Results On Serp Features In Google What The Find Results On Serp Feature Looks Like On Desktop Devices — What The Find Results On Serp Feature Looks Like On Desktop Devices

And on mobile results:

Find Results On On A Mobile Serp

How to Rank for Find Results On Feature

There is no markup that can be implemented to appear in this SERP Feature as it redirects users to directories. However, having a high-quality consistent listings can help to increase your visibility on these directories, and therefore Google.

Use the Listing Management tool to improve your website’s visibility on the local level. Having consistent listings in multiple directories is a must-have condition to be visible.

Also refer to our blog article: What Is Local SEO? Local Search Guide for Businesses for how to optimize your business for local SEO.

How Semrush Collects Data About Find Results On Features

We crawl Google’s SERPs to collect the URLs linked to the find results on feature. This allows you to see if a keyword ranks for a SERP feature in our Organic Research toolkit.

When we scan a keyword’s SERP, we identify whether or not the “find result on” feature is present anywhere on the results page.
If this feature is present on the results page, but the domain you entered doesn’t appear for this feature: its icon will appear gray in the SERP Features column.
If the queried domain ranks for this feature: you’ll see a stand-alone blue icon listed in the Positions column. This will allow you to see estimated traffic coming from the find result on feature. You’ll also see another row in the same table with the URL’s organic ranking and estimated traffic.

To learn more about this SERP feature and others, read our SERP Features Guide.

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Realize the full potential of your website. Optimization aims to position you at the top of searches for keywords and phrases related to your business that people are searching for.

Find Results On SERP Find Results On SERP Find Results On SERP Find Results On SERP Find Results On SERP Find Results On SERP Find Results On SERP Find Results On SERP

Posted by Petar Nizamov on October 29, 2023

Tags: Google ranking, Google SEO, Petar Nizamov, SEO optimization, SERP

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What are News SERP Features in Google

Categories: IT - Information Technology, SEO - Search Engine Optimization, SERP - Search Engine Results Page

News – SERP Features in Google – SERP Features: News

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News SERP results are a section block of top news articles relevant to the user’s search query. They’re usually displayed at the top of the SERP, or within the top half of results on desktop and mobile devices.

What Are SERP Features in Google

Here’s what a news feature looks like on desktop results:

What Are News Serp Features In Google News Serp Feature On A Desktop Serp — News Serp Feature On A Desktop Serp

And on mobile results:

News Serp Feature On Mobile Devices

How to Rank for News SERP Features

In the words of Google, “Our content and behavior policies help ensure a positive experience for our users and publishing partners. To be eligible to appear in Google News or news surfaces, content should follow best practices for article pages. Content shouldn’t violate Google Search’s overall policies or these policies for Search features.”

To maximize your chance of ranking for a news SERP feature, focus on the following:

Core Web Vitals – The page provides a good user experience, focusing on the aspects of loading, interactivity, and visual stability.
Mobile-friendliness – Check if your page is mobile-friendly with the Mobile-Friendly Test.
HTTPS – Check that your site’s connection is secure.
No intrusive interstitials – The content on the page is easily accessible to the user.

Learn how to optimize your page experience with Google’s article: Understanding page experience in Google Search results.

How We Collect Data About News SERP Features

When we scan a keyword’s SERP, we identify whether or not a news block is present anywhere on the results page.
If a news feature is present on the results page but the queried domain doesn’t rank within it, its icon will appear gray in the SF column.
If the queried domain’s organic search result is in the news block, its icon will appear blue beside the number in the Position column.

To learn more about this SERP feature and others, read our SERP Features Guide.

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News SERP News SERP News SERP News SERP News SERP News SERP

Posted by Petar Nizamov on October 29, 2023

Tags: Google ranking, Google SEO, Petar Nizamov, SEO optimization, SERP

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What are Featured Images – SERP Features in Google

Categories: IT - Information Technology, SEO - Search Engine Optimization, SERP - Search Engine Results Page

Featured Images – SERP Features in Google

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Features images appear as a block of images in mobile search results.

What Are SERP Features in Google

Here’s an example of what that might look like:

Other ways that images appear on SERPs include carousels, featured images, or accompanying a text result. Semrush collects data about each type of image-based feature differently which you can see in Organic Research reports.

What Are SERP Features in Google

How to Get Your Images Featured

Here are some image SEO steps you can take to help give your content a better chance of becoming a featured image:

Use original images that are relevant to the topic of the page and add value to the user experience.
Use descriptive file names and alt text to help search engines understand the content of your images.
Use structured data for images and image sitemaps to tell search engines about the images on your site.
Compress your images and make sure they’re properly sized to load fast.

How Semrush Collects Data About Featured Image SERP Features

When we scan a keyword’s SERP, we identify whether or not a featured image is present anywhere on the results page.
If featured images are present on the SERP, you’ll see its gray icon in the SF column.
Since we cannot currently collect URLs related to featured images, we cannot say if a queried domain’s image is featured and cannot save it as a position.

To learn more about this SERP feature and others, read our SERP Features Guide.

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Realize the full potential of your website. Optimization aims to position you at the top of searches for keywords and phrases related to your business that people are searching for.

Featured Images – SERP Featured Images – SERP Featured Images – SERP Featured Images – SERP Featured Images – SERP

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Tags: Google ranking, Google SEO, Petar Nizamov, SEO optimization, SERP

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What are API codes SERP Features in Google

Categories: IT - Information Technology, SEO - Search Engine Optimization, SERP - Search Engine Results Page

API codes – SERP Features in Google – SERP Features API codes

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There are 2 places to get information about SERP Features via Semrush API:

Analytics API
Position Tracking API (Projects API)

In the Analytics API, you can pull information about a domain’s keyword portfolio. Here, you can filter to see if they have any SERP Features. The column header for SERP Features in API is Fl (locate all column headers in API documentation).

Parameters in Analytics API

The parameters for filtering SERP Features (in Analytics API) are available as follows:

include: display_filter=+|Fl|Eq|

exclude: display_filter=-|Fl|Eq|

0: InstantAnswer
1: KnowledgeGraph
2: Carousel
3: LocalPack
4: News
5: Images
6: SiteLinks
7: Review
8: Tweet
9: Video
10: FeaturedVideo
11: FeaturedSnippet

SERP Feature Labels in Projects API

In Position Tracking API calls, you can gather data on the SERP Features that your website (or any website you’re tracking) has among the keywords that you’re tracking. Again, the column heading for SERP Features in these calls is Fl.

The labels for each SERP Feature in Projects API responses are:

fsn: Featured snippet
geo: Local pack
rev: Reviews
stl: Site links
vid: Video
vib: Featured video
new: Top stories
rel: People also ask
img: Images
twt: Twitter
knw: Instant answer
kng: Knowledge panel
shp: Shopping ads
adt: AdWords top
adb: AdWords bottom

To learn more about this SERP feature and others, read our SERP Features Guide.

Api Codes Serp Firewood Beech Oak Kiln Dried Min — Api Codes Serp

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WE CAN BE YOUR PARTNER FOR ONLINE SUCCESS

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Realize the full potential of your website. Optimization aims to position you at the top of searches for keywords and phrases related to your business that people are searching for.

API codes SERP API codes SERP API codes SERP API codes SERP API codes SERP API codes SERP API codes SERP API codes SERP API codes SERP

Posted by Petar Nizamov on October 29, 2023

Tags: Google ranking, Google SEO, Petar Nizamov, SEO optimization, SERP

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