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What Are SERP Features in Google ?
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Featured Images – SERP Features in Google
SERP features are unique results on Google’s search engine results pages (SERPs) outside of traditional organic listings, including elements like Rich Snippets, review stars, featured snippets, the People Also Ask component, and knowledge panels.
SERP features are designed to provide more relevant and useful information to users to enhance their search experience.
Here’s an exhaustive list of SERP features you may see on Google:
- Featured Snippet
- Local Pack
- Reviews
- Sitelinks
- Videos
- Top Stories
- Images
- Knowledge Panel
- FAQs
- People Also Ask
- Related Searches
- Google Flights Block
- Hotel Pack
- Job Listings
- Google Ads
- Shopping Ads (Product Listing Ads)
- Rich Snippets
Let’s take a look at each kind below.
Featured Snippets
Featured Snippets can be displayed above the regular organic results. Sometimes this is referred to as “position zero” in the rankings.
In the Featured Snippet, Google highlights a portion of text or video from a website to provide a concise, direct answer to the user’s question.
Featured Snippets always link to the domain the information is being pulled from. But unlike regular organic search results, the link comes after the majority of the text.
This SERP feature is typical for queries about personalities, events, scientific facts, sports, conversions, calculations, color picking, etc.
Sometimes featured snippets may pop up in the form of a widget — for example, if your search query says “weather” or “convert inches into centimeters.”
Knowledge Panel
Google uses a knowledge panel to provide a quick overview of people, places, or things and often includes significant dates, a brief overview of the topic, and some images. The panel appears at the top right corner of SERPs in desktop results and at the top in mobile devices.
The Knowledge Graph powers the knowledge panel, Google’s database that gathers general factual information from sources such as the CIA World Factbook, Wikipedia, and millions of searches performed every day.
Image Pack
Image Packs appear when Google thinks that visual content will serve a more comprehensive results page.
Image results may appear as a row or block of related images among organic results. Clicking on a result will take you to the “Images” search tab, and only from there can you get to the website hosting the image. Learning more about image search optimization can help you get the most out of image search results.
Pro tip: Using structured data markup can help Google understand your images and display them appropriately.
Top Stories
Top stories play a valuable role when people want more information about a significant event or breaking news.
Google provides a carousel of news stories related to the query, noting when the story was published and by whom.
People Also Ask (PAA)
People Also Ask (PAA) refers to questions Google automatically generates based on queries it believes are related to your question.
The PAA box questions are connected to answers that users can click to read on Google SERPs. This can help people better understand their initial question without clicking on other results.
This feature usually starts with a list of four questions. However, it can expand and provide short answers that resemble a featured snippet.
Related questions may also appear anywhere on a SERP, but they usually stay toward the top of the page, often under the Featured Snippet. Clicking on a related question’s result will take you to the website that provides the answer.
Sitelinks
Sitelinks are special links that Google features underneath the website result.
Google displays these links to help people quickly navigate to a particular part of a website. Usually, it appears for websites when Google easily understands the navigation system.
For example, if someone searches for a bank, the sitelinks under the bank’s main URL might offer shortcuts to pages like the “online banking portal,” “find bank locations,” or “contact us.”
In addition to the extra links, your website can get a Sitelinks Search Box. You can power it by your website’s internal search engine if you implement the structured data correctly.
Related Searches
At the bottom of the SERPs, Google also provides users with a “related searches” portion, prompting other search queries related to their initial search.
Google offers these related searches, some of which you may not have considered, so you can find the answer you seek.
Shopping Results
If Google detects a buyer’s intent, it will display a carousel of products available for purchase in shopping ads from various ecommerce sites.
This allows people to quickly browse products across multiple ecommerce websites without searching for additional queries on the SERPs.
Reviews
Review snippets complement typical search results with a yellow star rating and sometimes an image. Seeing a rating out of five stars is a universal symbol to communicate value to all kinds of searchers.
Studies have shown that search results with reviews can yield a higher average CTR.
You may get this feature if users can review your content and the page has the proper schema markup.
Google will check the credibility of the reviews and whether or not reviews are deemed “self-serving” or appropriate for the web page.
Local Pack
A Local Pack shows up in SERPs when a query includes local service, local intent, or includes a geographical name like “coffee shop near me” or “best pizza near in [insert city here].” These results include businesses close to your current location.
The Local Pack is positioned at the top of a SERP under the AdWords results, although occasionally, it may slide below the organic links.
A Local Pack usually consists of:
- A map with locations and pins
- A five-star rating scale for each location
- Three search results (some of which can be ads)
Clicking on an icon of a business will provide you with the Google Business Profile listing, which holds more detailed information about the business, including:
- Working hours
- Phone numbers
- Pictures
- Q&A
- Popular times
- Reviews
60% of smartphone users have contacted a business directly using the search results (e.g., the “click to call” option). Also, a large volume of voice search queries consists of “near me” questions, adding to the popularity of this feature as voice search grows more common.
This makes a Local Pack a vital marketing tool for attracting customers. We recommend learning both top-level tips on improving your local SEO presence and how to use Google Business Profile (GBP, formerly known as Google My Business).
Much of the Local Pack’s search results data are taken from GBP. Having complete control of your GBP profile will let you observe and manage this data.
It’s also important to note that rankings in the Local Pack are determined by a different algorithm than standard rankings in organic search. Local Pack SEO, therefore, requires a different approach.
Along with standard SEO tactics like mobile-friendliness, page speed optimization, and UX, you should focus on creating and optimizing your Google Business Profile account, as well as getting into local listings.
You can learn more about the Local Pack algorithm and how to improve local rankings from Google’s official guide.
Video
A video SERP feature related to a search query appears on a SERP among organic results.
This SERP feature may link to a video hosting platform like YouTube, Vimeo, or a webpage with embedded video.
Тwitter
In 2015, Google partnered with Twitter to index tweets in SERPs.
Twitter search results usually favor the most recent and trending tweets related to a query. They can appear anywhere on the SERP but usually appear after a few organic results. The Twitter results can display tweets from both verified and unverified accounts.
FAQs
The FAQ drop-down lists show up under organic results for queries that ask questions or include “FAQs” directly.
For your page’s result to include this feature, you’ll need to mark up your content with FAQ schema.
Google Flights Pack
The Google Flights pack compiles information about flights offered from across the internet and presents them in a table of options. You can filter and sort through directly on SERPs for any flight-related queries.
Both organic and paid listings from flight companies are eligible to show in this pack.
Hotel Pack
The Hotel Pack displays hotel listings directly on SERPs in a map pack similar to the Local Pack. This pack, however, features hotels only, and hotels and advertisers pay for the placements through Google Hotel Ads.
Job Listings
Google lists a table of job postings aggregated from career websites such as Glassdoor, Indeed, LinkedIn, and company websites with available listings.
You can get the listings from your site into this special block by using the JobPosting schema markup.
How to Tell If Your Site Has SERP Features
Now that you understand SERPs and the many SERP features that can populate the first page, you might be wondering how to find out if your pages show up in any of these features.
We have just the tool for this!
With the Position Tracking Tool, you get an overview of whether or not pages on your website are displaying as SERP features.
To do this, navigate to the Position Tracking tool in the left sidebar.
Choose your project. This action will take you to your project’s Position Tracking dashboard, where you can select the “Overview” tab.
Scroll down past the graph, and you will find the list of keywords, their intent category, SERP features, their current position in SERPs, and their online visibility percentage.
By clicking on the number under the SF column you can see how many SERP features appear for a certain keyword. Then, click a category to sort by that SERP feature.
To view your SERP feature live, click on the view SERP icon.
After you click the icon, a new tab in your browser will open to show you the live SERP and the feature you are showing up for.
How to Tell if Your Competitors’ Sites Have SERP Features
If you are looking to see if your competitors are showing up for SERP features, the best course is to utilize the Organic Research tool.
To use the Organic Research tool, Select “Organic Research” in the left sidebar of the platform.
Next, type your competitor’s URL into the search bar and click the green “Search” button.
Once you search the URL, you’ll see a dashboard that will give you various website data and metrics.
If you scroll further down the page, you will land on a graph that shows the trend of your competitor’s SERP feature rankings.
There’s also a panel below that shows all the SERP features your competitor is ranking for as well as their missed opportunities..
In the Positions report, you can see how much traffic they’re likely getting from each SERP feature they rank for, hopefully giving you enough data to make your next move
Final Thoughts
Creating a well-optimized site that encourages clicks and engagement is essential for the success of a website and the business.
Having the right tools to analyze SERPs and their features can help your site attract your target audience’s attention and improve your digital marketing in all aspects.
Semrush makes understanding how and where your website is positioned in SERPs much easier thanks to our Position Tracking and Organic Research tools and 50 other valuable and easy-to-use tools for professional marketers.
Now that you have this knowledge, you can kickstart your website improvements, start ranking better, and meet your SEO goals in unimaginable ways!
To learn more about this SERP feature and others, read our SERP Features Guide.
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Featured Images – SERP Features in Google
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Features images appear as a block of images in mobile search results.
What Are SERP Features in Google
Here’s an example of what that might look like:
Other ways that images appear on SERPs include carousels, featured images, or accompanying a text result. Semrush collects data about each type of image-based feature differently which you can see in Organic Research reports.
What Are SERP Features in Google
How to Get Your Images Featured
Here are some image SEO steps you can take to help give your content a better chance of becoming a featured image:
- Use original images that are relevant to the topic of the page and add value to the user experience.
- Use descriptive file names and alt text to help search engines understand the content of your images.
- Use structured data for images and image sitemaps to tell search engines about the images on your site.
- Compress your images and make sure they’re properly sized to load fast.
How Semrush Collects Data About Featured Image SERP Features
- When we scan a keyword’s SERP, we identify whether or not a featured image is present anywhere on the results page.
- If featured images are present on the SERP, you’ll see its gray icon in the SF column.
- Since we cannot currently collect URLs related to featured images, we cannot say if a queried domain’s image is featured and cannot save it as a position.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Hotels Pack – SERP Features in Google – SERP Features: Hotels Pack
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The hotels pack SERP feature shows answers related to booking accommodation. Results that show up in this feature might be based on a searcher’s location or a location-specific hotel query.
What Are SERP Features in Google
Let’s look at these two examples. The first one is a hotel pack that appears from just a search for “hotels” when the searcher is located in the American city of Orlando, Florida.
But, a more specific search with a location-based keyword (“hotels in Barcelona Spain”) will show hotels in Barcelona.
Both of the examples above show what a hotel pack could look like on a desktop computer. Below, is what this SERP feature may look like on mobile:
Hotel packs are usually found near the top of the SERP, either above or below ads.
How to Rank for a Hotels Pack SERP Feature
The best way to rank for this type of SERP feature is by adding schema markup to your site. Schema markup is an HTML framework to help search engines understand your site.
Hotels, bed and breakfasts, and even campsites can use markup for hotels to improve chances of getting in the hotels pack.
Using the right schema is crucial to showing up in the right place on the SERP. There are different types of schema depending on the kind of lodging business. Plus, there are types of accommodation schemas.
Schema.org documents each type of schema markup for lodging and accommodation:
Filling out all the information in the schema as best as you can helps reach more potential guests. You can learn more about how to use schema for your hotel on What Is Schema Markup & How to Implement Structured Data.
How Semrush Collects Data About Hotels Packs
When we scan a keyword’s SERP, we identify whether or not a hotels pack is present anywhere on the results page.
- If a hotel pack is present on the SERP, you’ll see its gray icon in the SF column.
Since we cannot currently collect URLs related to hotels packs, we cannot say if a queried domain is featured and cannot save it as a position in Organic Research. However, you can keep track of your hotel’s position in a local hotel pack using the Position Tracking tool.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Video Results – SERP Features in Google – SERP Features: Video Results
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Video results are organic search results with a video thumbnail next to the description of a search result. Note: these results are not the same as featured videos or video carousels, and Semrush collects data about them differently.
Here’s what video results might look like on desktop results:
What Are SERP Features in Google
And on a mobile device:
Note: these results are not the same as video carousels and featured videos. Since those SERP features have different characteristics, we collect data about them differently.
How to Get Your Videos to Appear with Your Organic Search Results
You can help get your videos to appear in Google’s organic results in a couple of ways. Each of these steps will help optimize your videos for search.
- Use the VideoObject schema markup to help your videos appear in Google search results, featured videos, and more.
- Implement video SEO best practices like creating an engaging thumbnail, using a relevant title, description, and tags, and uploading your transcript
- Follow the advice from Google Search Console to add markups to your videos to indicate key moments, add a LIVE badge, and mark the video as a home activity or learning activity.
If you follow those steps, you will be giving your videos the best chance to be found on Google.
How Semrush Collects Data about Video Results
- When we scan a keyword’s SERP, we identify whether or not videos are present beside an organic listing anywhere on the results page.
- If videos are present on the results page but the queried domain doesn’t have this feature beside its result, its icon will appear gray in the SF column.
- If videos are present as a part of the queried domain’s organic search result, its icon will appear blue beside the number in the Position column.
You can see if a specific YouTube video ranks for this SERP feature by first entering the video’s URL into Organic Research. Then, just change the “root domain” filter by the search bar to “exact URL.”
To learn more about this SERP feature and others, read our SERP Features Guide.
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Video Carousel – SERP Features in Google – SERP Features: Video Carousel
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Video carousels provide a selection of videos for searchers to choose from on the SERP. They can appear on desktop and mobile search results and appear in horizontal or vertical alignments.
Here’s what a video carousel looks like on desktop search results:
Featured Images – SERP Features in Google
And on mobile results:
Note: video carousels differ from other video-related SERP features like video results and featured videos. Since those features have different appearances and functions, Semrush collects data about them differently.
How to Get Your Videos in a Video Carousel
Here are some video SEO steps you can take to help give your content a better chance of appearing in video carousels:
- Create helpful and engaging videos and host them on sites like YouTube or Vimeo that are well indexed by Google.
- If you host videos on your own site, use the VideoObject schema markup to help tell Google about the videos on your site.
- Use original videos relevant to the page’s topic and add value to the user experience.
- Create eye-catching thumbnails and include your branding on the thumbnail and video title so that even if people don’t click through to your site, they can see your brand.
How Semrush Collects Data About Video Carousels
- When we scan a keyword’s SERP, we identify whether or not a video carousel is present anywhere on the results page.
- If a video carousel is present on the results page, but the domain you entered doesn’t appear there: its icon will appear gray in the SERP Features (SF) column.
- If the queried domain ranks in the video carousel: you’ll see a stand-alone blue icon listed in the Positions column. This will allow you to see estimated traffic coming from the video. You’ll also see another row in the same table with the URL’s organic ranking and estimated traffic.
You can see if a specific YouTube video ranks for this SERP feature by first entering its URL into Organic Research. Then, just change the “root domain” filter by the search bar to “exact URL.”
To learn more about this SERP feature and others, read our SERP Features Guide.
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Indented – SERP Features in Google – SERP Features: Indented
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Indented search results are snippets that show additional pages from the same domain that Google thinks are relevant to the search query.
Featured Images – SERP Features in Google
This feature allows you to have multiple pages from one site displayed in the search results. The additional pages show up under your website’s main search listing for a given query.
Indented search results are convenient for finding related information quickly. Here’s what they look like on desktop results:
How to Rank for an Indented Feature
The indented results simply bring together pages ranking for the same or similar keywords, therefore there are no particular steps to take to try and rank for this feature.
However, try to rank your content for the first page of Google as the indented results don’t yet appear beyond that.
Here are some pointers to keep in mind:
- Optimize the title tag and meta descriptions for keywords you are trying to rank for.
- Create compelling content on topics similar to the one you are targeting.
- Focus on similar topics targeting different user intent. To do this, answer specific questions related to that intent.
- Ensure related pages are interlinking to and from each other.
How We Collect Data About Indented Features
- When we scan a keyword’s SERP, we identify whether or not indented results are present anywhere on the results page.
- If indented results are present on the results page but the queried domain doesn’t have this feature beside its result, its icon will appear gray in the SF column.
If indented results are present as a part of the queried domain’s organic search result, its icon will appear blue beside the number in the Position column.
To learn more about this SERP feature and others, read our SERP Features Guide.
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API codes – SERP Features in Google – SERP Features API codes
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There are 2 places to get information about SERP Features via Semrush API:
- Analytics API
- Position Tracking API (Projects API)
In the Analytics API, you can pull information about a domain’s keyword portfolio. Here, you can filter to see if they have any SERP Features. The column header for SERP Features in API is Fl (locate all column headers in API documentation).
Parameters in Analytics API
The parameters for filtering SERP Features (in Analytics API) are available as follows:
include: display_filter=+|Fl|Eq|
exclude: display_filter=-|Fl|Eq|
- 0: InstantAnswer
- 1: KnowledgeGraph
- 2: Carousel
- 3: LocalPack
- 4: News
- 5: Images
- 6: SiteLinks
- 7: Review
- 8: Tweet
- 9: Video
- 10: FeaturedVideo
- 11: FeaturedSnippet
SERP Feature Labels in Projects API
In Position Tracking API calls, you can gather data on the SERP Features that your website (or any website you’re tracking) has among the keywords that you’re tracking. Again, the column heading for SERP Features in these calls is Fl.
The labels for each SERP Feature in Projects API responses are:
- fsn: Featured snippet
- geo: Local pack
- rev: Reviews
- stl: Site links
- vid: Video
- vib: Featured video
- new: Top stories
- rel: People also ask
- img: Images
- twt: Twitter
- knw: Instant answer
- kng: Knowledge panel
- shp: Shopping ads
- adt: AdWords top
- adb: AdWords bottom
To learn more about this SERP feature and others, read our SERP Features Guide.
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Find Results On – SERP Features in Google – SERP Features: Find Results On
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The find results on feature shows directory results above the map pack.
What Are SERP Features in Google
Here’s what a find results on feature looks like on desktop results:
And on mobile results:
How to Rank for Find Results On Feature
There is no markup that can be implemented to appear in this SERP Feature as it redirects users to directories. However, having a high-quality consistent listings can help to increase your visibility on these directories, and therefore Google.
Use the Listing Management tool to improve your website’s visibility on the local level. Having consistent listings in multiple directories is a must-have condition to be visible.
Also refer to our blog article: What Is Local SEO? Local Search Guide for Businesses for how to optimize your business for local SEO.
How Semrush Collects Data About Find Results On Features
We crawl Google’s SERPs to collect the URLs linked to the find results on feature. This allows you to see if a keyword ranks for a SERP feature in our Organic Research toolkit.
- When we scan a keyword’s SERP, we identify whether or not the “find result on” feature is present anywhere on the results page.
- If this feature is present on the results page, but the domain you entered doesn’t appear for this feature: its icon will appear gray in the SERP Features column.
- If the queried domain ranks for this feature: you’ll see a stand-alone blue icon listed in the Positions column. This will allow you to see estimated traffic coming from the find result on feature. You’ll also see another row in the same table with the URL’s organic ranking and estimated traffic.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Application List – SERP Features in Google – SERP Features: Application List
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The application list is a type of application SERP feature. This type of list is likely to show up on SERPs related to commercial or transactional searches. The list shows mobile apps relevant to your search. You’ll only see the applications feature on a mobile device.
Featured Images – SERP Features in Google
Here’s an example of what that might look like:
Search results might change depending on factors like what device someone is on and where they’re located.
How to Rank for an Application List SERP Feature
There are a few ways you can snag an application SERP feature. The most important tip would be adding schema markup. Schema markup is HTML you can add to a webpage to help search engines easily understand and find information.
- Use the SoftwareApplication schema type (the type is application-list)
- Take special care in filling out the values in the schema that let search engines know what type of device is compatible with the application
- Make sure that your app is set up on the PlayMarket or Appstore properly
You can read more about how to include schema markup on your website in this blog.
How Semrush Collects Data About Application Lists
When we scan a keyword’s SERP, we identify whether or not an application list SERP feature is present anywhere on the results page.
- If an application list block is present on the results page, but the domain you entered doesn’t appear for it: its icon will appear gray in the SERP Features column.
- If the queried domain ranks for an application list: you’ll see a stand-alone blue icon listed in the Positions column. This will allow you to see estimated traffic coming from the application list. You’ll also see another row in the same table with the URL’s organic ranking and estimated traffic.
You can see if your app listing on the Google Play Store or App Store ranks for this SERP feature by first entering its URL into Organic Research. Then, just change the “root domain” filter by the search bar to “exact URL.”
To learn more about this SERP feature and others, read our SERP Features Guide.
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Events – SERP Features in Google – SERP Features: Events
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Events on Google show events happening at certain times and locations. For example, concerts, lectures, or festivals. Details such as date, time, location, website, and organization are shown in the block. This makes the SERP feature easy for users to find, discover, share, and attend events through Google Search results.
What Are SERP Features in Google
If your event is ranked, you could benefit from increased chances of discovery and attendance.
Here’s what events look like on desktop results:
And on mobile results:
How to Rank for an Event
To increase your chance of ranking for an event, focus on the following guidelines stated by Google:
- Technical guidelines such as implementing the structured data items from event types on schema.org.
- Content guidelines
- Date and time guidelines
- Search Essentials
- General structured data guidelines
For further tips on event schema, target audience, building an event page, and reporting, refer to our blog article: The SEO Marketing Guide for Events.
How We Collect Data About Events
- When we scan a keyword’s SERP, we identify whether or not an event is present anywhere on the results page.
- If an event is present on the SERP, you’ll see its gray icon in the SF column.
- Since we cannot currently collect URLs related to events, we cannot say if a queried domain is featured and cannot save it as a position.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Sitelinks – SERP Features in Google – SERP Features: Sitelinks
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Sitelinks are additional links below a typical organic result that highlight certain webpages on a site. They help searchers navigate to a site’s most important content, and are a type of rich snippet.
Here’s what site links look like on desktop results:
And on a mobile device:
How to Get Sitelinks to Appear with Your Organic Search Results
To improve your chances of gaining site links with your organic search results, make sure to give your website:
- A logical site architecture and page hierarchy
- A sitemap submitted to Google
- Unique and descriptive title tags
- Relevant anchor text on internal links
- No duplicated content
- Fresh and up-to-date content
- Backlinks from other sites with relevant anchor text
- Structured data to provide context to Google
If you follow those steps, your organic search results will have the best chance to be upgraded with sitelinks.
How We Collect Data About Sitelinks
- When we scan a keyword’s SERP, we identify whether or not sitelinks are present anywhere on the results page.
- If sitelinks are present on the results page but the queried domain doesn’t have any beside its result, its icon will appear gray in the SERP Features (SF) column.
- If sitelinks are present as a part of the queried domain’s organic search result, its icon will appear blue beside the number in the Position column.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Images SERP Features in Google – SERP Features: Images
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This article is about images that appear next to organic search results. Google refers to these as “text result images” and says it will show “the most relevant image for that particular webpage for the given query.”
What Are SERP Features in Google
Here’s what they might look like on desktop results:
And on a mobile device:
Other ways you’ll see images appear on the SERPs are carousels, featured images, or within a knowledge panel. Semrush collects information about each type of image-based result differently, which you’ll be able to see in Organic Research reports.
How to Get Your Images to Appear in Organic Search Results
You can get your images to appear in Google’s organic results in a couple of ways.
- Use descriptive file names and alt text to help search engines understand the content of your images.
- Use structured data for images to enhance image search results, including image sitemaps to tell search engines about the images on your site.
- Make sure that your images are properly sized and compressed for fast loading.
- Use images that are relevant to the content of the page and add value to the user experience.
If you follow those steps, you will be giving your images the best chance to appear next to your organic listings.
How We Collect Data about Text Result Images
- When we scan a keyword’s SERP, we identify whether or not text result images are present anywhere on the results page.
- If text result images are present on the results page but the queried domain doesn’t have one beside its result, its icon will appear gray in the SF column.
- If text result images are present as a part of the queried domain’s organic search result, its icon will appear blue beside the number in the Position column.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Reviews SERP Features in Google – SERP Features: Reviews
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When someone searches for a business or product, review stars and ratings can appear in the SERP next to organic search results. Reviews can include the average rating, the number of reviews, and even a few examples of reviews. This information can be pulled from a variety of sources, including Google My Business, Yelp, and TripAdvisor.
Here’s what they look like on Google’s desktop SERPs:
And on mobile results:
How to Get Reviews on Your Search Results
You can gain reviews on your organic results in a couple of ways.
- If you operate a business, setting up a Google Business Profile will allow you to collect online reviews that will accompany your website’s listings
- You can also make sure your business has profiles on business listing sites like Yelp and YellowPages that allow people to leave reviews
- Implementing reviews with review schema markup on your own website can lead to review stars appearing next to your search results.
For more tips, read this from our blog: Understand Google Review Snippets to Optimize Your SEO.
How We Collect Data about Review SERP Features
- When we scan a keyword’s SERP, we identify whether or not reviews are present anywhere on the results page.
- If reviews are present on the results page but the queried domain does not have this feature beside its result, its icon will appear gray in the SF column
- If reviews are present as a part of the queried domain’s organic search result, its icon will appear blue beside the number in the Position column
To learn more about this SERP feature and others, read our SERP Features Guide.
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Flights – SERP Features in Google – SERP Features: Flights
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Flights rich results contain information pulled from Google Flights about flights and present them in a table of options.
What Are SERP Features in Google
The flight results include relevant information such as flight dates, durations, number of transfers, prices, and airline. This makes it easy for users who are planning a trip and wish to search or compare flights.
Here’s what a flights SERP feature looks like on desktop results:
And on mobile results:
How to Rank for Flights
This SERP feature is an integration with Google Flights, therefore there is no way to capture a ranking in the flights block itself without being an official airline.
However, you can make some efforts to make your website search snippets more visible and attractive for Google and searchers by implementing markups relevant to the content of the page. Here you can check structured data supported by Google Search.
If you want your online travel agency website to look attractive on the SERP, you should pay attention to implementing Breadcrumb, FAQ, and Sitelinks search box.
How We Collect Data About Flights
- When we scan a keyword’s SERP, we identify whether or not Flights are present anywhere on the results page.
- If flights are present on the SERP, you’ll see its gray icon in the SF column.
- Since we cannot currently collect URLs related to flights, we cannot say if a queried domain is featured and cannot save it as a position.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Carousel SERP Features in Google – SERP Features: Carousel
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A carousel is a list-like rich result that you can swipe through on desktop devices. They usually appear at the top of the SERP and each card has text or brief information about the item.
What Are SERP Features in Google
Here’s what they look like on Google’s desktop SERPs:
How to Rank Your Content for a Carousel
You can maximize your chances of ranking for this SERP feature by:
- Implementing the ItemList from schema.org along with one of the following content types supported by Google: Course, Movie, Recipe, Restaurant.
- Do not mix content types. All the items in the ItemList must be of the same type, e.g. if a list is about movies, only movie items should be included in the list.
- JSON-LD is the recommended way to include the ItemList schema.
- Make sure that the structured data is complete and contains all the items that are listed on the page.
- Use high-resolution images in the formats supported by Google that are relevant to the content of the page.
- Check to make sure that your schema is working by testing it.
How We Collect Data About Carousels
- When we scan a keyword’s SERP, we identify whether or not a carousel is present anywhere on the results page.
- If a carousel is present on the SERP, you’ll see its gray icon in the SF column.
- Since we cannot currently collect URLs related to carousels, we cannot say if a queried domain is featured and cannot save it as a position.
To learn more about this SERP feature and others, read our SERP Features Guide.
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FAQ – SERP Features in Google – SERP Features: FAQ
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The Frequently Asked Question (FAQ) SERP feature lists common questions and their answers related to a specific topic or search query. They are shown as accordions on the search results page. When clicking on the question, it expands and the answer is revealed.
What Are SERP Features in Google
This feature is found on both mobile and desktop SERPs. Here’s what a FAQ SERP feature looks like on desktop results:
How to Rank for a FAQ
For your FAQ page to be eligible for FAQ rich results, you must follow these Google guidelines:
For more tips, read this article from our blog: How to add FAQ Schema to any page using Google Tag Manager.
How We Collect Data About Instant Answers
- When we scan a keyword’s SERP, we identify whether or not a FAQ is present anywhere on the results page.
- If a FAQ is present on the results page but the queried domain DOES NOT have this feature besides its result, its icon will appear GRAY in the SF column.
- If a FAQ is present as a part of the queried domain’s organic search result, its icon will appear BLUE beside the number in the Position column.
To learn more about this SERP feature and others, read our SERP Features Guide.
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News – SERP Features in Google – SERP Features: News
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News SERP results are a section block of top news articles relevant to the user’s search query. They’re usually displayed at the top of the SERP, or within the top half of results on desktop and mobile devices.
What Are SERP Features in Google
Here’s what a news feature looks like on desktop results:
And on mobile results:
How to Rank for News SERP Features
In the words of Google, “Our content and behavior policies help ensure a positive experience for our users and publishing partners. To be eligible to appear in Google News or news surfaces, content should follow best practices for article pages. Content shouldn’t violate Google Search’s overall policies or these policies for Search features.”
To maximize your chance of ranking for a news SERP feature, focus on the following:
- Core Web Vitals – The page provides a good user experience, focusing on the aspects of loading, interactivity, and visual stability.
- Mobile-friendliness – Check if your page is mobile-friendly with the Mobile-Friendly Test.
- HTTPS – Check that your site’s connection is secure.
- No intrusive interstitials – The content on the page is easily accessible to the user.
Learn how to optimize your page experience with Google’s article: Understanding page experience in Google Search results.
How We Collect Data About News SERP Features
- When we scan a keyword’s SERP, we identify whether or not a news block is present anywhere on the results page.
- If a news feature is present on the results page but the queried domain doesn’t rank within it, its icon will appear gray in the SF column.
- If the queried domain’s organic search result is in the news block, its icon will appear blue beside the number in the Position column.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Twitter – SERP Features in Google – SERP Features: Twitter
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The Twitter feature displays a tweet that was recently posted on the social media platform, Twitter. The tweets shown are usually from the account of the brand, business, artist, or celebrity being queried in the Google search bar.
What Are SERP Features in Google
If a tweet from the results is clicked on by the user, they will be directed to the tweet on twitter.com.
Here’s what the Twitter feature looks like on desktop results:
And on mobile results:
How to Rank for a Twitter Feature
To increase the chances of your tweet ranking on Google, focus on the following:
- Match your Twitter username to your brand name. When users search for your brand, it will match the brand name in your Twitter handle. This makes it obvious to Google, to show these tweets as the keywords match.
- Use keywords in your Twitter bio and tweets. When keywords are queried on Google, your Twitter page will show up as a result if it has matching keywords in it.
- Add a location in your Twitter bio and tweets.
- Add a link in your Twitter profile to your website. This makes your Twitter account more credible and helps Google connect your Twitter to your website.
To see how your tweet is ranking for a Twitter feature, you can query the link to the tweet in Organic Research. Change the scope to “exact URL” and you can see what keywords your tweet is ranking for in the Positions Report.
How We Collect Data About Twitter Features
We crawl Google’s SERPs to collect the URLs linked to Twitter. This allows you to see if a keyword ranks for a Twitter feature in our Organic Research toolkit.
- When we scan a keyword’s SERP, we identify whether or not a Twitter feature is present anywhere on the results page.
- If a Twitter feature is present on the results page, but the URL of the tweet you entered doesn’t appear for a Twitter feature: its icon will appear gray in the SERP Features column.
- If the URL of your tweet ranks for a Twitter feature: you’ll see a stand-alone blue icon listed in the Positions column. This will allow you to see estimated traffic coming from the tweet. You’ll also see another row in the same table with the URL’s organic ranking and estimated traffic.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Recipes – SERP Features in Google – SERP Features: Recipes
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The recipes SERP feature helps users find food recipes. This feature loads as three rich cards on desktop search results, with options to load more. Each card includes an image, the name of the recipe, reviews, and other information such as how long it takes to cook, ingredients, and more.
What Are SERP Features in Google
On mobile devices, these recipes are shown in an image carousel. Recipes are taken from the top organic results, and when clicked, the card takes the user to the original recipe website.
Here’s what a Recipes SERP feature looks like on desktop results:
And on mobile results:
How to Rank for a Recipe
To capture recipes rich results on Google SERP you should:
- Implement the recipe schema
- Follow the same recommendations to appear in a carousel
- Use high-resolution crawlable and indexable images in the formats supported by Google that are relevant to the content of the page
- Make sure to include all the necessary properties to VideoObjects if you have videos on your webpage
- Check to make sure that your schema is working by testing it
To enable your recipes to appear as a Guided Recipe on Google Assistant, make sure you add recipeIngredient and recipeInstructions properties and the contentUrl for video content if added; follow the content restrictions policy for the Assistant.
For more tips, read this article from our blog: Winning Google SERP Features: How to Optimize for Visibility.
How We Collect Data About Recipes
- When we scan a keyword’s SERP, we identify whether or not recipes are present anywhere on the results page.
- If recipes are present on the results page, but the domain you entered doesn’t appear for any: its icon will appear gray in the SERP Features column.
- If the queried domain ranks for a recipe: you’ll see a stand-alone blue icon listed in the Positions column. This will allow you to see estimated traffic coming from the recipe. You’ll also see another row in the same table with the URL’s organic ranking and estimated traffic.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Jobs – SERP Features in Google – SERP Features: Jobs
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The jobs SERP feature shows answers related to job hunting. It tries to quickly answer where there might be job openings in the searcher’s area or area of interest near the top of the results.
What Are SERP Features in Google
The mobile version might look like this:
The job postings SERP feature will also show up even if someone is searching for a remote job.
Job postings typically have filters to help narrow down the options. At the top, it shows what area it’s looking at for job listings.
How to Rank for a Jobs SERP Feature
Listing your job opening on popular sites that Google regularly crawls, like Indeed and LinkedIn, can boost its chances of appearing as a part of this type of SERP feature.
Another good way to rank for this type of SERP feature is by adding schema markup to your site. Schema is an HTML framework to help search engines understand your site.
The JobPosting schema helps employers add important information to a job listing in a way that Google can understand. Important information may include:
- Location requirements
- Date posted
- Type of employment
- The name of the hiring organization
Filling out all the information in the schema as best as you can helps reach more applicants. You can learn more about how to use schema for your organization’s job listings on the blog, What Is Schema Markup & How to Implement Structured Data.
How We Collect Data About Jobs
When we scan a keyword’s SERP, we identify whether or not a job posting is present anywhere on the results page.
- If you list your job opening on a third-party site, like LinkedIn, you can enter the URL of your posting into Organic Research and see exactly which keywords trigger this kind of SERP feature where it’s linked to your entered URL.
- If a job posting is present on the results page, but the domain you entered doesn’t appear for a job posting: its icon will appear gray in the SERP Features (SF) column.
If the queried domain ranks for a job posting: you’ll see a stand-alone blue icon listed in the Positions column. This will allow you to see estimated traffic coming from this SERP feature. You’ll also see another row in the same table with the URL’s organic ranking and estimated traffic.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Application – SERP Features in Google – SERP Features: Application
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The application SERP feature shows mobile apps relevant to your search. You’ll only see the applications feature on a mobile device.
What Are SERP Features in Google
This type of feature typically shows up for commercial or transactional searches. An example of what that might look like is:
An application block may appear alone like in the example above. At times, it may look like a list if there are several relevant answers (called an application list).
How to Rank for an Application SERP Feature
There are a few ways you can snag an application SERP feature. The most important tip would be adding schema markup. Schema markup is HTML you can add to a webpage to help search engines easily understand and find information.
- Use the SoftwareApplication schema (the type is application)
- Take special care in filling out the values in the schema that let search engines know what type of device is compatible with the application
- Make sure that your app is set up on the PlayMarket or AppStore properly
Check out this blog on schema basics to learn more about how to implement it on your site.
How We Collect Data About Applications
When we scan a keyword’s SERP, we identify whether or not an application SERP feature is present anywhere on the results page.
- If an application block is present on the results page, but the domain you entered doesn’t appear for it: its icon will appear gray in the SERP Features (SF) column.
- If the queried domain ranks for an application: you’ll see a stand-alone blue icon listed in the Positions column. This will allow you to see estimated traffic coming from the application feature. You’ll also see another row in the same table with the URL’s organic ranking and estimated traffic.
You can see if your app listing on the Google Play Store or App Store ranks for this SERP feature by first entering its mobile store URL (i.e: https://apps.apple.com/us/app/angry-birds-2/id880047117) into Organic Research.
Then, just change the “root domain” filter by the search bar to “exact URL.”
To learn more about this SERP feature and others, read our SERP Features Guide.
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Researching SERP Features in Google – Researching SERP Features
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SERP Features can be an important factor when it comes to how Google views your site. Being able to gain the advantage of SERP Features can help you bypass your competitors.
Luckily, Semrush has a number of reports and tools that can help you research your own SERP Features.
You can find data on any domain’s presence in up to 38 different SERP features (including knowledge panels, reviews, recipes, and more). You’ll find links at the bottom of this page to read more about each SERP feature and how we collect that data.
Each of these tools has specific ways in which you can research your market and niche for SERP Features. Follow the quick guides below to get the most out of each tool and report:
Organic Research
The Overview tab provides a summary of the website’s rankings for SERP features – which ones it’s ranking for and which ones are taken by other domains.
Click on any icon to open the Positions report with an automatically applied filter.
Feel free to skip this step and start working with the Positions report right away.
Under the SF (SERP features) column, you can see all the SERP features a site ranks for, as well as the other features triggered by a particular keyword. Or you can filter by SERP feature instead.
You can also see how much traffic you could get by ranking for a triggered SERP Feature on both mobile and desktop devices.
Keyword Overview
Use Keyword Overview to get in-depth data behind potential keyword candidates. Look at the SERP Analysis report to see the SERP features triggered by a keyword and the URLs tied to them.
Keyword Magic Tool
Keyword Magic Tool allows you to research SERP Features. To find these SERP Feature opportunities all you need to do is utilize the SERP Features filter.
Position Tracking
Here you can see the SERP Features you have on the SERPs in your custom set of target keywords. This report allows you to pinpoint each SERP Feature that your site occupies and gains and loses over time. Simply hover over the icon in the column to see exactly which SERP Features a particular keyword has.
The Landscape report in Position Tracking presents your domain’s performance for all SERP Features available. You can click on icons to receive the Rankings Overview report with a filter by that SERP Feature applied:
On Page SEO Checker
On Page SEO Checker provides suggestions on how to improve any pages that are likely to win a Featured Snippet. You will get suggestions on adding a markup code to your page so that your page can be rewarded with a star rating system or to include keywords to make your content more relevant to users’ search intent.
Sensor
With the Sensor report, you will be able to discover which SERP Features are the most present in various industries of search. By switching industries, you can see which SERP Features play a more prominent role than others.
By connecting a Position Tracking campaign with Sensor, you can check the volatility of your keyword set and compare changes in your SERP Features rankings with the volatility of those features on the web.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Featured Videos – SERP Features in Google – SERP Features: Featured Videos
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Featured videos are videos that typically appear at the top of Google for informational search queries, such as “how to,” “tutorial,” and “review.” They’re a type of a featured snippet.
They may also appear for queries that include the names of popular video platforms, such as YouTube or Vimeo.
Here’s what it looks like on Google’s SERPs on a desktop:
And here’s what featured videos look like on mobile:
How to Rank Your Content for a Featured Video
Your best chance to rank your content for a featured video is by implementing the VideoObject schema markup from schema.org. We also have a blog on how to work with the VideoObject.
In general, adding this type of markup to your webpage’s code helps search engines understand the important bits of your video to make it easier for searchers to find. Using descriptive values in your schema markup can maximize your video’s visibility.
Other tips to help your site rank for a featured video include:
- JSON-LD is the recommended way to include the VideoObject schema
- Check to make sure that your schema is working by testing it
- Use descriptive, keyword-rich titles and descriptions to help search engines understand the content of the video.
- Make sure your videos are properly sized and compressed for fast loading.
- Use videos that are relevant to the content of the page and add value to the user experience.
- Host your videos on a site that is well-indexed by search engines, such as YouTube or Vimeo.
- Optimize your videos on YouTube by using tags, closed captions, transcripts, and adding video schema in the tag manager section.
You can learn more about how to rank for a featured video on our blog.
How We Collect Data About Featured Videos
- When we scan a keyword’s SERP, we identify whether or not a featured video is present anywhere on the results page.
- If a featured video is present on the results page, but the domain you entered doesn’t appear for that featured video: its icon will appear gray in the SERP Features column.
- If the queried domain ranks for the featured video: you’ll see a stand-alone blue icon listed in the Positions column. This will allow you to see estimated traffic coming from the featured video. You’ll also see another row in the same table with the URL’s organic ranking and estimated traffic.
You can see if a specific YouTube video ranks for this SERP feature by first entering the video’s URL into Organic Research. Then, just change the “root domain” filter by the search bar to “exact URL”.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Featured Snippet – SERP Features in Google – SERP Features: Featured Snippet
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Featured snippets are a type of enhanced SERP feature that shows a preview of a page’s content to help answer questions quickly. They usually show up at the top of or near the top of the SERP.
What Are SERP Features in Google
Featured snippets look something like this on a desktop computer:
Below is what that would look like on mobile:
There are different types of featured snippets, such as lists and tables.
However, our past research showed the overwhelming majority of these show up as a small paragraph (like the examples above). You can learn more about the different types of featured snippets here.
How to Rank for a Featured Snippet
You can maximize your chances of ranking for a featured snippet by:
- Structuring your content with organized headers
- Use relevant questions as headers and respond immediately with the answer
- Find keywords with informational intent that naturally fit in with the content
- Format your paragraphs with lists and tables where needed
Adding schema markup to your content can also improve your chances of ranking for a featured snippet. Schema markup is HTML you can add to a webpage to help search engines easily understand and find information. Our blog can help you decide what type of schema to use and how to add it correctly.
How Semrush Collects Data About Featured Snippets
We crawl Google’s SERPs to collect the URLs linked to featured snippets. This allows you to see if a keyword ranks for a certain position or appears on the SERP at all in our Organic Research toolkit.
- When we scan a keyword’s SERP, we identify whether or not a featured snippet is present anywhere on the results page.
- If a featured snippet is present on the results page but the queried domain doesn’t rank for it, its icon will appear gray in the SERP features column.
If a featured snippet is present as a part of the queried domain’s organic search result, its icon will appear blue beside the number in the Position column.
To learn more about this SERP feature and others, read our SERP Features Guide.
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People Also Ask – SERP Features in Google – SERP Features: People Also Ask
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People Also Ask (PAA) blocks appear when you ask a question on Google and offer related information and links to the websites that provide the content.
What Are SERP Features in Google
There are a few different ways these blocks will appear when found on a desktop or mobile device. On desktop results, they can appear centered amidst the traditional organic results:
They can also appear on the right side of the screen, with a knowledge panel:
And centered on mobile results:
How to Get Your Content in People Also Ask Boxes
On our blog, we have a study all about PAA boxes and how they work. According to that study, the most common types of queries that trigger PAA boxes are those that start with question words, such as “what”, “why”, “when”, “where” and “who.”
You can make your website a hub for answering common questions in short, succinct paragraph form. There is also schema markup for questions and FAQ pages that would help Google quickly understand your question and answer content.
How We Collect Data About People Also Ask SERP Features
- When we scan a keyword’s SERP, we identify whether or not a People Also Ask block is present anywhere on the results page.
- If this block is present on the results page, but the domain you entered doesn’t appear there: its icon will appear gray in the SERP Features column.
- If the queried domain appears in the PAA block: you’ll see a stand-alone blue icon listed in the Positions column. This will allow you to see estimated traffic coming from the PAA. You’ll also see another row in the same table with the URL’s organic ranking and estimated traffic.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Things to Do / Top Sights – SERP Features in Google – Things to Do / Top Sights (SERP feature)
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Things to Do (aka Top Sights) is a Google SERP feature that displays a rectangular box with 3-4 attractions or places to see in the vicinity of the location mentioned in the search. The Things to Do feature is frequently triggered for queries that mention a certain city or location. On mobile search, clicking on an attraction opens up the organization’s Knowledge Panel whereas on desktop it opens up a Local Finder displaying the area map and the business’ knowledge panel. Clicking on the “More Sights” link opens the Top Sights page (tab) for that location in Google’s Travel Guide.
What Are SERP Features in Google
To learn more about this SERP feature and others, read our SERP Features Guide.
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What Are SERP Features in Google ?
Our SEO specialists from IUSTITIA.BG create unique SEO services that improve the online visibility and growth of your business.
Featured Images – SERP Features in Google
SERP features are unique results on Google’s search engine results pages (SERPs) outside of traditional organic listings, including elements like Rich Snippets, review stars, featured snippets, the People Also Ask component, and knowledge panels.
SERP features are designed to provide more relevant and useful information to users to enhance their search experience.
Here’s an exhaustive list of SERP features you may see on Google:
- Featured Snippet
- Local Pack
- Reviews
- Sitelinks
- Videos
- Top Stories
- Images
- Knowledge Panel
- FAQs
- People Also Ask
- Related Searches
- Google Flights Block
- Hotel Pack
- Job Listings
- Google Ads
- Shopping Ads (Product Listing Ads)
- Rich Snippets
Let’s take a look at each kind below.
Featured Snippets
Featured Snippets can be displayed above the regular organic results. Sometimes this is referred to as “position zero” in the rankings.
In the Featured Snippet, Google highlights a portion of text or video from a website to provide a concise, direct answer to the user’s question.
Featured Snippets always link to the domain the information is being pulled from. But unlike regular organic search results, the link comes after the majority of the text.
This SERP feature is typical for queries about personalities, events, scientific facts, sports, conversions, calculations, color picking, etc.
Sometimes featured snippets may pop up in the form of a widget — for example, if your search query says “weather” or “convert inches into centimeters.”
Knowledge Panel
Google uses a knowledge panel to provide a quick overview of people, places, or things and often includes significant dates, a brief overview of the topic, and some images. The panel appears at the top right corner of SERPs in desktop results and at the top in mobile devices.
The Knowledge Graph powers the knowledge panel, Google’s database that gathers general factual information from sources such as the CIA World Factbook, Wikipedia, and millions of searches performed every day.
Image Pack
Image Packs appear when Google thinks that visual content will serve a more comprehensive results page.
Image results may appear as a row or block of related images among organic results. Clicking on a result will take you to the “Images” search tab, and only from there can you get to the website hosting the image. Learning more about image search optimization can help you get the most out of image search results.
Pro tip: Using structured data markup can help Google understand your images and display them appropriately.
Top Stories
Top stories play a valuable role when people want more information about a significant event or breaking news.
Google provides a carousel of news stories related to the query, noting when the story was published and by whom.
People Also Ask (PAA)
People Also Ask (PAA) refers to questions Google automatically generates based on queries it believes are related to your question.
The PAA box questions are connected to answers that users can click to read on Google SERPs. This can help people better understand their initial question without clicking on other results.
This feature usually starts with a list of four questions. However, it can expand and provide short answers that resemble a featured snippet.
Related questions may also appear anywhere on a SERP, but they usually stay toward the top of the page, often under the Featured Snippet. Clicking on a related question’s result will take you to the website that provides the answer.
Sitelinks
Sitelinks are special links that Google features underneath the website result.
Google displays these links to help people quickly navigate to a particular part of a website. Usually, it appears for websites when Google easily understands the navigation system.
For example, if someone searches for a bank, the sitelinks under the bank’s main URL might offer shortcuts to pages like the “online banking portal,” “find bank locations,” or “contact us.”
In addition to the extra links, your website can get a Sitelinks Search Box. You can power it by your website’s internal search engine if you implement the structured data correctly.
Related Searches
At the bottom of the SERPs, Google also provides users with a “related searches” portion, prompting other search queries related to their initial search.
Google offers these related searches, some of which you may not have considered, so you can find the answer you seek.
Shopping Results
If Google detects a buyer’s intent, it will display a carousel of products available for purchase in shopping ads from various ecommerce sites.
This allows people to quickly browse products across multiple ecommerce websites without searching for additional queries on the SERPs.
Reviews
Review snippets complement typical search results with a yellow star rating and sometimes an image. Seeing a rating out of five stars is a universal symbol to communicate value to all kinds of searchers.
Studies have shown that search results with reviews can yield a higher average CTR.
You may get this feature if users can review your content and the page has the proper schema markup.
Google will check the credibility of the reviews and whether or not reviews are deemed “self-serving” or appropriate for the web page.
Local Pack
A Local Pack shows up in SERPs when a query includes local service, local intent, or includes a geographical name like “coffee shop near me” or “best pizza near in [insert city here].” These results include businesses close to your current location.
The Local Pack is positioned at the top of a SERP under the AdWords results, although occasionally, it may slide below the organic links.
A Local Pack usually consists of:
- A map with locations and pins
- A five-star rating scale for each location
- Three search results (some of which can be ads)
Clicking on an icon of a business will provide you with the Google Business Profile listing, which holds more detailed information about the business, including:
- Working hours
- Phone numbers
- Pictures
- Q&A
- Popular times
- Reviews
60% of smartphone users have contacted a business directly using the search results (e.g., the “click to call” option). Also, a large volume of voice search queries consists of “near me” questions, adding to the popularity of this feature as voice search grows more common.
This makes a Local Pack a vital marketing tool for attracting customers. We recommend learning both top-level tips on improving your local SEO presence and how to use Google Business Profile (GBP, formerly known as Google My Business).
Much of the Local Pack’s search results data are taken from GBP. Having complete control of your GBP profile will let you observe and manage this data.
It’s also important to note that rankings in the Local Pack are determined by a different algorithm than standard rankings in organic search. Local Pack SEO, therefore, requires a different approach.
Along with standard SEO tactics like mobile-friendliness, page speed optimization, and UX, you should focus on creating and optimizing your Google Business Profile account, as well as getting into local listings.
You can learn more about the Local Pack algorithm and how to improve local rankings from Google’s official guide.
Video
A video SERP feature related to a search query appears on a SERP among organic results.
This SERP feature may link to a video hosting platform like YouTube, Vimeo, or a webpage with embedded video.
Тwitter
In 2015, Google partnered with Twitter to index tweets in SERPs.
Twitter search results usually favor the most recent and trending tweets related to a query. They can appear anywhere on the SERP but usually appear after a few organic results. The Twitter results can display tweets from both verified and unverified accounts.
FAQs
The FAQ drop-down lists show up under organic results for queries that ask questions or include “FAQs” directly.
For your page’s result to include this feature, you’ll need to mark up your content with FAQ schema.
Google Flights Pack
The Google Flights pack compiles information about flights offered from across the internet and presents them in a table of options. You can filter and sort through directly on SERPs for any flight-related queries.
Both organic and paid listings from flight companies are eligible to show in this pack.
Hotel Pack
The Hotel Pack displays hotel listings directly on SERPs in a map pack similar to the Local Pack. This pack, however, features hotels only, and hotels and advertisers pay for the placements through Google Hotel Ads.
Job Listings
Google lists a table of job postings aggregated from career websites such as Glassdoor, Indeed, LinkedIn, and company websites with available listings.
You can get the listings from your site into this special block by using the JobPosting schema markup.
How to Tell If Your Site Has SERP Features
Now that you understand SERPs and the many SERP features that can populate the first page, you might be wondering how to find out if your pages show up in any of these features.
We have just the tool for this!
With the Position Tracking Tool, you get an overview of whether or not pages on your website are displaying as SERP features.
To do this, navigate to the Position Tracking tool in the left sidebar.
Choose your project. This action will take you to your project’s Position Tracking dashboard, where you can select the “Overview” tab.
Scroll down past the graph, and you will find the list of keywords, their intent category, SERP features, their current position in SERPs, and their online visibility percentage.
By clicking on the number under the SF column you can see how many SERP features appear for a certain keyword. Then, click a category to sort by that SERP feature.
To view your SERP feature live, click on the view SERP icon.
After you click the icon, a new tab in your browser will open to show you the live SERP and the feature you are showing up for.
How to Tell if Your Competitors’ Sites Have SERP Features
If you are looking to see if your competitors are showing up for SERP features, the best course is to utilize the Organic Research tool.
To use the Organic Research tool, Select “Organic Research” in the left sidebar of the platform.
Next, type your competitor’s URL into the search bar and click the green “Search” button.
Once you search the URL, you’ll see a dashboard that will give you various website data and metrics.
If you scroll further down the page, you will land on a graph that shows the trend of your competitor’s SERP feature rankings.
There’s also a panel below that shows all the SERP features your competitor is ranking for as well as their missed opportunities..
In the Positions report, you can see how much traffic they’re likely getting from each SERP feature they rank for, hopefully giving you enough data to make your next move
Final Thoughts
Creating a well-optimized site that encourages clicks and engagement is essential for the success of a website and the business.
Having the right tools to analyze SERPs and their features can help your site attract your target audience’s attention and improve your digital marketing in all aspects.
Semrush makes understanding how and where your website is positioned in SERPs much easier thanks to our Position Tracking and Organic Research tools and 50 other valuable and easy-to-use tools for professional marketers.
Now that you have this knowledge, you can kickstart your website improvements, start ranking better, and meet your SEO goals in unimaginable ways!
To learn more about this SERP feature and others, read our SERP Features Guide.
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Featured Images – SERP Features in Google
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Features images appear as a block of images in mobile search results.
What Are SERP Features in Google
Here’s an example of what that might look like:
Other ways that images appear on SERPs include carousels, featured images, or accompanying a text result. Semrush collects data about each type of image-based feature differently which you can see in Organic Research reports.
What Are SERP Features in Google
How to Get Your Images Featured
Here are some image SEO steps you can take to help give your content a better chance of becoming a featured image:
- Use original images that are relevant to the topic of the page and add value to the user experience.
- Use descriptive file names and alt text to help search engines understand the content of your images.
- Use structured data for images and image sitemaps to tell search engines about the images on your site.
- Compress your images and make sure they’re properly sized to load fast.
How Semrush Collects Data About Featured Image SERP Features
- When we scan a keyword’s SERP, we identify whether or not a featured image is present anywhere on the results page.
- If featured images are present on the SERP, you’ll see its gray icon in the SF column.
- Since we cannot currently collect URLs related to featured images, we cannot say if a queried domain’s image is featured and cannot save it as a position.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Hotels Pack – SERP Features in Google – SERP Features: Hotels Pack
Our SEO specialists from IUSTITIA.BG create unique SEO services that improve the online visibility and growth of your business.
The hotels pack SERP feature shows answers related to booking accommodation. Results that show up in this feature might be based on a searcher’s location or a location-specific hotel query.
What Are SERP Features in Google
Let’s look at these two examples. The first one is a hotel pack that appears from just a search for “hotels” when the searcher is located in the American city of Orlando, Florida.
But, a more specific search with a location-based keyword (“hotels in Barcelona Spain”) will show hotels in Barcelona.
Both of the examples above show what a hotel pack could look like on a desktop computer. Below, is what this SERP feature may look like on mobile:
Hotel packs are usually found near the top of the SERP, either above or below ads.
How to Rank for a Hotels Pack SERP Feature
The best way to rank for this type of SERP feature is by adding schema markup to your site. Schema markup is an HTML framework to help search engines understand your site.
Hotels, bed and breakfasts, and even campsites can use markup for hotels to improve chances of getting in the hotels pack.
Using the right schema is crucial to showing up in the right place on the SERP. There are different types of schema depending on the kind of lodging business. Plus, there are types of accommodation schemas.
Schema.org documents each type of schema markup for lodging and accommodation:
Filling out all the information in the schema as best as you can helps reach more potential guests. You can learn more about how to use schema for your hotel on What Is Schema Markup & How to Implement Structured Data.
How Semrush Collects Data About Hotels Packs
When we scan a keyword’s SERP, we identify whether or not a hotels pack is present anywhere on the results page.
- If a hotel pack is present on the SERP, you’ll see its gray icon in the SF column.
Since we cannot currently collect URLs related to hotels packs, we cannot say if a queried domain is featured and cannot save it as a position in Organic Research. However, you can keep track of your hotel’s position in a local hotel pack using the Position Tracking tool.
To learn more about this SERP feature and others, read our SERP Features Guide.
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Video Results – SERP Features in Google – SERP Features: Video Results
Our SEO specialists from IUSTITIA.BG create unique SEO services that improve the online visibility and growth of your business.
Video results are organic search results with a video thumbnail next to the description of a search result. Note: these results are not the same as featured videos or video carousels, and Semrush collects data about them differently.
Here’s what video results might look like on desktop results:
What Are SERP Features in Google
And on a mobile device:
Note: these results are not the same as video carousels and featured videos. Since those SERP features have different characteristics, we collect data about them differently.
How to Get Your Videos to Appear with Your Organic Search Results
You can help get your videos to appear in Google’s organic results in a couple of ways. Each of these steps will help optimize your videos for search.
- Use the VideoObject schema markup to help your videos appear in Google search results, featured videos, and more.
- Implement video SEO best practices like creating an engaging thumbnail, using a relevant title, description, and tags, and uploading your transcript
- Follow the advice from Google Search Console to add markups to your videos to indicate key moments, add a LIVE badge, and mark the video as a home activity or learning activity.
If you follow those steps, you will be giving your videos the best chance to be found on Google.
How Semrush Collects Data about Video Results
- When we scan a keyword’s SERP, we identify whether or not videos are present beside an organic listing anywhere on the results page.
- If videos are present on the results page but the queried domain doesn’t have this feature beside its result, its icon will appear gray in the SF column.
- If videos are present as a part of the queried domain’s organic search result, its icon will appear blue beside the number in the Position column.
You can see if a specific YouTube video ranks for this SERP feature by first entering the video’s URL into Organic Research. Then, just change the “root domain” filter by the search bar to “exact URL.”
To learn more about this SERP feature and others, read our SERP Features Guide.
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Video Carousel – SERP Features in Google – SERP Features: Video Carousel
Our SEO specialists from IUSTITIA.BG create unique SEO services that improve the online visibility and growth of your business.
Video carousels provide a selection of videos for searchers to choose from on the SERP. They can appear on desktop and mobile search results and appear in horizontal or vertical alignments.
Here’s what a video carousel looks like on desktop search results:
Featured Images – SERP Features in Google
And on mobile results:
Note: video carousels differ from other video-related SERP features like video results and featured videos. Since those features have different appearances and functions, Semrush collects data about them differently.
How to Get Your Videos in a Video Carousel
Here are some video SEO steps you can take to help give your content a better chance of appearing in video carousels:
- Create helpful and engaging videos and host them on sites like YouTube or Vimeo that are well indexed by Google.
- If you host videos on your own site, use the VideoObject schema markup to help tell Google about the videos on your site.
- Use original videos relevant to the page’s topic and add value to the user experience.
- Create eye-catching thumbnails and include your branding on the thumbnail and video title so that even if people don’t click through to your site, they can see your brand.
How Semrush Collects Data About Video Carousels
- When we scan a keyword’s SERP, we identify whether or not a video carousel is present anywhere on the results page.
- If a video carousel is present on the results page, but the domain you entered doesn’t appear there: its icon will appear gray in the SERP Features (SF) column.
- If the queried domain ranks in the video carousel: you’ll see a stand-alone blue icon listed in the Positions column. This will allow you to see estimated traffic coming from the video. You’ll also see another row in the same table with the URL’s organic ranking and estimated traffic.
You can see if a specific YouTube video ranks for this SERP feature by first entering its URL into Organic Research. Then, just change the “root domain” filter by the search bar to “exact URL.”
To learn more about this SERP feature and others, read our SERP Features Guide.
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Indented – SERP Features in Google – SERP Features: Indented
Our SEO specialists from IUSTITIA.BG create unique SEO services that improve the online visibility and growth of your business.
Indented search results are snippets that show additional pages from the same domain that Google thinks are relevant to the search query.
Featured Images – SERP Features in Google
This feature allows you to have multiple pages from one site displayed in the search results. The additional pages show up under your website’s main search listing for a given query.
Indented search results are convenient for finding related information quickly. Here’s what they look like on desktop results:
How to Rank for an Indented Feature
The indented results simply bring together pages ranking for the same or similar keywords, therefore there are no particular steps to take to try and rank for this feature.
However, try to rank your content for the first page of Google as the indented results don’t yet appear beyond that.
Here are some pointers to keep in mind:
- Optimize the title tag and meta descriptions for keywords you are trying to rank for.
- Create compelling content on topics similar to the one you are targeting.
- Focus on similar topics targeting different user intent. To do this, answer specific questions related to that intent.
- Ensure related pages are interlinking to and from each other.
How We Collect Data About Indented Features
- When we scan a keyword’s SERP, we identify whether or not indented results are present anywhere on the results page.
- If indented results are present on the results page but the queried domain doesn’t have this feature beside its result, its icon will appear gray in the SF column.
If indented results are present as a part of the queried domain’s organic search result, its icon will appear blue beside the number in the Position column.
To learn more about this SERP feature and others, read our SERP Features Guide.
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API codes – SERP Features in Google – SERP Features API codes
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There are 2 places to get information about SERP Features via Semrush API:
- Analytics API
- Position Tracking API (Projects API)
In the Analytics API, you can pull information about a domain’s keyword portfolio. Here, you can filter to see if they have any SERP Features. The column header for SERP Features in API is Fl (locate all column headers in API documentation).
Parameters in Analytics API
The parameters for filtering SERP Features (in Analytics API) are available as follows:
include: display_filter=+|Fl|Eq|
exclude: display_filter=-|Fl|Eq|
- 0: InstantAnswer
- 1: KnowledgeGraph
- 2: Carousel
- 3: LocalPack
- 4: News
- 5: Images
- 6: SiteLinks
- 7: Review
- 8: Tweet
- 9: Video
- 10: FeaturedVideo
- 11: FeaturedSnippet
SERP Feature Labels in Projects API
In Position Tracking API calls, you can gather data on the SERP Features that your website (or any website you’re tracking) has among the keywords that you’re tracking. Again, the column heading for SERP Features in these calls is Fl.
The labels for each SERP Feature in Projects API responses are:
- fsn: Featured snippet
- geo: Local pack
- rev: Reviews
- stl: Site links
- vid: Video
- vib: Featured video
- new: Top stories
- rel: People also ask
- img: Images
- twt: Twitter
- knw: Instant answer
- kng: Knowledge panel
- shp: Shopping ads
- adt: AdWords top
- adb: AdWords bottom
To learn more about this SERP feature and others, read our SERP Features Guide.
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Find Results On – SERP Features in Google – SERP Features: Find Results On
Our SEO specialists from IUSTITIA.BG create unique SEO services that improve the online visibility and growth of your business.
The find results on feature shows directory results above the map pack.
What Are SERP Features in Google
Here’s what a find results on feature looks like on desktop results:
And on mobile results:
How to Rank for Find Results On Feature
There is no markup that can be implemented to appear in this SERP Feature as it redirects users to directories. However, having a high-quality consistent listings can help to increase your visibility on these directories, and therefore Google.
Use the Listing Management tool to improve your website’s visibility on the local level. Having consistent listings in multiple directories is a must-have condition to be visible.
Also refer to our blog article: What Is Local SEO? Local Search Guide for Businesses for how to optimize your business for local SEO.
How Semrush Collects Data About Find Results On Features
We crawl Google’s SERPs to collect the URLs linked to the find results on feature. This allows you to see if a keyword ranks for a SERP feature in our Organic Research toolkit.
- When we scan a keyword’s SERP, we identify whether or not the “find result on” feature is present anywhere on the results page.
- If this feature is present on the results page, but the domain you entered doesn’t appear for this feature: its icon will appear gray in the SERP Features column.
- If the queried domain ranks for this feature: you’ll see a stand-alone blue icon listed in the Positions column. This will allow you to see estimated traffic coming from the find result on feature. You’ll also see another row in the same table with the URL’s organic ranking and estimated traffic.
To learn more about this SERP feature and others, read our SERP Features Guide.
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