What is Application SERP Features in Google

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What is Application SERP Features in Google

Categories: IT - Information Technology, SEO - Search Engine Optimization, SERP - Search Engine Results Page

Application – SERP Features in Google – SERP Features: Application

Our SEO specialists from IUSTITIA.BG create unique SEO services that improve the online visibility and growth of your business.

The application SERP feature shows mobile apps relevant to your search. You’ll only see the applications feature on a mobile device.

What Are SERP Features in Google

This type of feature typically shows up for commercial or transactional searches. An example of what that might look like is:

What Is Application Serp Features In Google What Application Serp Feature Looks Like
What Application Serp Feature Looks Like

An application block may appear alone like in the example above. At times, it may look like a list if there are several relevant answers (called an application list).

How to Rank for an Application SERP Feature

There are a few ways you can snag an application SERP feature. The most important tip would be adding schema markup. Schema markup is HTML you can add to a webpage to help search engines easily understand and find information.

  • Use the SoftwareApplication schema (the type is application)
  • Take special care in filling out the values in the schema that let search engines know what type of device is compatible with the application
  • Make sure that your app is set up on the PlayMarket or AppStore properly

Check out this blog on schema basics to learn more about how to implement it on your site.

How We Collect Data About Applications

When we scan a keyword’s SERP, we identify whether or not an application SERP feature is present anywhere on the results page.

  • If an application block is present on the results page, but the domain you entered doesn’t appear for it: its icon will appear gray in the SERP Features (SF) column.
  • If the queried domain ranks for an application: you’ll see a stand-alone blue icon listed in the Positions column. This will allow you to see estimated traffic coming from the application feature. You’ll also see another row in the same table with the URL’s organic ranking and estimated traffic.

You can see if your app listing on the Google Play Store or App Store ranks for this SERP feature by first entering its mobile store URL (i.e: https://apps.apple.com/us/app/angry-birds-2/id880047117)  into Organic Research.

Then, just change the “root domain” filter by the search bar to “exact URL.”

To learn more about this SERP feature and others, read our SERP Features Guide.

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    Posted by Petar Nizamov on October 29, 2023
    Tags: Google ranking, Google SEO, Petar Nizamov, SEO optimization, SERP
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    Avatar Of Petar Nizamov
    Petar Nizamov

    Petar Nizamov is a Bulgarian public figure, IT specialist, lawyer, historian and politician. Biography Petar Nizamov was born in 1985 in Burgas. He learns and knows English. He graduated in law in his city Burgas at BFU. Public activity In 2016, he became a recognizable name after publishing a video of migrants arrested and tied with pig tails migrants, who crossed the Bulgarian-Turkish border at the village of Evrinezovo, through a "green border" during the Migran wave from 2013to 2018. This case was widely covered by the international medias and was described in the U.S. State Department's 2016 report. Then Peter Nizamov was arrested and he was put into a home detention for 3 months. His arrest became a reason for protests in Bulgaria and mainly for this reason he was released on 21 July 2016 . In the subsequent trial, Petar Nizamov was charged for illegal imprisonment of migrants, but he was found not guilty in all the charges. After releasing from home detention Petar Nizamov redirects his activities towards detecting and proving smuggling in Bulgaria, in which, according to him, The Bulgarian General Directorate "Border Police" is also involved from its highest places. In 2018 he established the Association "BULGARIAN JUSTICIARY COMMITTEE - Protection of the Citizens by Legal Means" [21] [22] whose activity is charity and the provision of free Legal Aid and representation in the court for parents of taken away from social services for protecting the children in Bulgaria. The Organization became known because it managed to return many children taken from poor parents by the social services in Bulgaria for free. In 2018, lawyer from association was elected lawyer of the year on the occasion of the winning lawsuit of the three children taken from the widow Daniela Koleva from Sliven, for whom Petar Nizamov, personally supported both materially and morally. In June 2018, Petar Nizamov was ambushed in front of his home by murderers with masks and shot 8 times, according to him, because he revealed and exposed that the former Prime Minister of the Republic of Bulgaria – Boyko Borisov was detained for eight months in the Czechoslovak prison "Pankrac" in 1991 together with a gang for racketeering and car theft. Petar Nizamov publicly accused Boyko Borisov of ordering the assassination attempt against him. Petar Nizamov's public activity is aimed at protecting the environment, stopping the urbanization of the Bulgarian Blacksea coast, charitable causes, legal aid for parents whose children was taken away from the social services, authorship of articles about corruption, writing political and public criticism, historical and legal scientific articles and analyses.[28] [29] Petar Nizamov is the owner and author of several news sites for investigative journalism in Bulgaria! [30] [31] Independent candidate[edit source] Local elections in 2019 In the elections in the municipality of Burgas is an independent candidate for municipal councilor. More than 700 people vote for it. Parliamentary elections in 2021 In the parliamentary elections he is an independent candidate for MP.

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