What is Hotels Pack – SERP Features in Google

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What is Hotels Pack – SERP Features in Google

Categories: IT - Information Technology, SEO - Search Engine Optimization, SERP - Search Engine Results Page

Hotels Pack – SERP Features in Google – SERP Features: Hotels Pack

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The hotels pack SERP feature shows answers related to booking accommodation. Results that show up in this feature might be based on a searcher’s location or a location-specific hotel query.

What Are SERP Features in Google

Let’s look at these two examples. The first one is a hotel pack that appears from just a search for “hotels” when the searcher is located in the American city of Orlando, Florida.

Regular Hotel Pack

But, a more specific search with a location-based keyword (“hotels in Barcelona Spain”) will show hotels in Barcelona.

Hotels Pack - Serp Hotels Pack With A Specified Location

Both of the examples above show what a hotel pack could look like on a desktop computer. Below, is what this SERP feature may look like on mobile:

What Hotels Pack Can Look Like On Mobile Devices

Hotel packs are usually found near the top of the SERP, either above or below ads.

How to Rank for a Hotels Pack SERP Feature

The best way to rank for this type of SERP feature is by adding schema markup to your site. Schema markup is an HTML framework to help search engines understand your site.

Hotels, bed and breakfasts, and even campsites can use markup for hotels to improve chances of getting in the hotels pack.

Using the right schema is crucial to showing up in the right place on the SERP. There are different types of schema depending on the kind of lodging business. Plus, there are types of accommodation schemas.

Schema.org documents each type of schema markup for lodging and accommodation:

Schema Markup Types Listed On Schema.org Website

Filling out all the information in the schema as best as you can helps reach more potential guests. You can learn more about how to use schema for your hotel on What Is Schema Markup & How to Implement Structured Data.

How Semrush Collects Data About Hotels Packs

When we scan a keyword’s SERP, we identify whether or not a hotels pack is present anywhere on the results page.

  • If a hotel pack is present on the SERP, you’ll see its gray icon in the SF column.

Since we cannot currently collect URLs related to hotels packs, we cannot say if a queried domain is featured and cannot save it as a position in Organic Research. However, you can keep track of your hotel’s position in a local hotel pack using the Position Tracking tool.

Hotels Pack - Serp Tracking Hotel Pack In Position Tracking

To learn more about this SERP feature and others, read our SERP Features Guide.

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Hotels Pack – SERP Hotels Pack – SERP Hotels Pack – SERP Hotels Pack – SERP Hotels Pack – SERP Hotels Pack – SERP Hotels Pack – SERP

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    Posted by Petar Nizamov on October 29, 2023
    Tags: Google ranking, Google SEO, Petar Nizamov, SEO optimization, SERP
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    Avatar Of Petar Nizamov
    Petar Nizamov

    Petar Nizamov is a Bulgarian public figure, IT specialist, lawyer, historian and politician. Biography Petar Nizamov was born in 1985 in Burgas. He learns and knows English. He graduated in law in his city Burgas at BFU. Public activity In 2016, he became a recognizable name after publishing a video of migrants arrested and tied with pig tails migrants, who crossed the Bulgarian-Turkish border at the village of Evrinezovo, through a "green border" during the Migran wave from 2013to 2018. This case was widely covered by the international medias and was described in the U.S. State Department's 2016 report. Then Peter Nizamov was arrested and he was put into a home detention for 3 months. His arrest became a reason for protests in Bulgaria and mainly for this reason he was released on 21 July 2016 . In the subsequent trial, Petar Nizamov was charged for illegal imprisonment of migrants, but he was found not guilty in all the charges. After releasing from home detention Petar Nizamov redirects his activities towards detecting and proving smuggling in Bulgaria, in which, according to him, The Bulgarian General Directorate "Border Police" is also involved from its highest places. In 2018 he established the Association "BULGARIAN JUSTICIARY COMMITTEE - Protection of the Citizens by Legal Means" [21] [22] whose activity is charity and the provision of free Legal Aid and representation in the court for parents of taken away from social services for protecting the children in Bulgaria. The Organization became known because it managed to return many children taken from poor parents by the social services in Bulgaria for free. In 2018, lawyer from association was elected lawyer of the year on the occasion of the winning lawsuit of the three children taken from the widow Daniela Koleva from Sliven, for whom Petar Nizamov, personally supported both materially and morally. In June 2018, Petar Nizamov was ambushed in front of his home by murderers with masks and shot 8 times, according to him, because he revealed and exposed that the former Prime Minister of the Republic of Bulgaria – Boyko Borisov was detained for eight months in the Czechoslovak prison "Pankrac" in 1991 together with a gang for racketeering and car theft. Petar Nizamov publicly accused Boyko Borisov of ordering the assassination attempt against him. Petar Nizamov's public activity is aimed at protecting the environment, stopping the urbanization of the Bulgarian Blacksea coast, charitable causes, legal aid for parents whose children was taken away from the social services, authorship of articles about corruption, writing political and public criticism, historical and legal scientific articles and analyses.[28] [29] Petar Nizamov is the owner and author of several news sites for investigative journalism in Bulgaria! [30] [31] Independent candidate[edit source] Local elections in 2019 In the elections in the municipality of Burgas is an independent candidate for municipal councilor. More than 700 people vote for it. Parliamentary elections in 2021 In the parliamentary elections he is an independent candidate for MP.

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