What are Video Results – SERP Features in Google

Categories: IT - Information Technology, SEO - Search Engine Optimization, SERP - Search Engine Results Page

Video Results – SERP Features in Google – SERP Features: Video Results

Our SEO specialists from IUSTITIA.BG create unique SEO services that improve the online visibility and growth of your business.

Video results are organic search results with a video thumbnail next to the description of a search result. Note: these results are not the same as featured videos or video carousels, and Semrush collects data about them differently.

Here’s what video results might look like on desktop results:

Video Results - Serp Video Results Serp Feature On Desktop Devices

What Are SERP Features in Google

And on a mobile device:

Video Results - Serp Video Results On Mobile Devices
Video Results – Serp Video Results On Mobile Devices

Note: these results are not the same as video carousels and featured videos. Since those SERP features have different characteristics, we collect data about them differently. 

How to Get Your Videos to Appear with Your Organic Search Results

You can help get your videos to appear in Google’s organic results in a couple of ways. Each of these steps will help optimize your videos for search.

  • Use the VideoObject schema markup to help your videos appear in Google search results, featured videos, and more.
  • Implement video SEO best practices like creating an engaging thumbnail, using a relevant title, description, and tags, and uploading your transcript
  • Follow the advice from Google Search Console to add markups to your videos to indicate key moments, add a LIVE badge, and mark the video as a home activity or learning activity.

If you follow those steps, you will be giving your videos the best chance to be found on Google.

How Semrush Collects Data about Video Results

  • When we scan a keyword’s SERP, we identify whether or not videos are present beside an organic listing anywhere on the results page.
  • If videos are present on the results page but the queried domain doesn’t have this feature beside its result, its icon will appear gray in the SF column.
  • If videos are present as a part of the queried domain’s organic search result, its icon will appear blue beside the number in the Position column.

You can see if a specific YouTube video ranks for this SERP feature by first entering the video’s URL into Organic Research. Then, just change the “root domain” filter by the search bar to “exact URL.”

To learn more about this SERP feature and others, read our SERP Features Guide.

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Realize the full potential of your website. Optimization aims to position you at the top of searches for keywords and phrases related to your business that people are searching for.

We and our SEO specialists from IUSTITIA.BG create unique SEO services that improve the online visibility and growth of your business. With the professionalism of our team and our innovative approaches, we provide comprehensive strategies including on-page optimization, quality link building and constant monitoring of search engine rankings. We not only increase your online presence, but also create lasting results for your success. Petar Nizamov.  You can see also the websites and webstores we made

Video Results – SERP Video Results – SERP v Video Results – SERP Video Results – SERP Video Results – SERP Video Results – SERP

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    2024-08-01
    Facebook

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    2024-01-17
    Abia.com

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  • Very quick delivery. good quality wood. burns really well. very slow burning. Easy to use website, quick delivery and good quality logs. All at a great price. Excellent choice of firewood and comparable pricing. Fire log size is perfect for our log burner. Would definitely buy from them again. Second year I have used them. Highly recommend

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